About Us

Dawn Morton is the founder of Innovative Business Alternatives (IBA).  Innovative Business Alternatives provides customized alternatives to meet the everyday administrative requirements of the typical office environment.  We are an efficient and cost-effective solution to today’s business demands.

Dawn’s vast work experience includes an administrative position at the local county 4-H office, followed by office management of a physical therapy center.  From there, she accepted a position as executive assistant, working directly for the managing partner of one of Pennsylvania and New Jersey’s premier residential builders.  Responsibilities there allowed her to truly expand her knowledge and skills.

When she was hired, the southern New Jersey branch of the company consisted of the Managing Partner and Dawn.  In a relatively short time, the company began to expand and evolve.  Divisions were added such as a residential mortgage company, a HUD insured commercial lending organization, and a commercial construction company.  As these divisions were added, Dawn’s responsibilities grew along with the company.  She became responsible for office management duties such as payroll administration, health insurance/benefits administration, 401K administration and bookkeeping.  In addition to the management of the office, Dawn was able to develop specialized skills such as performing quality control analysis for the residential mortgage company and she later became the Senior Loan Servicing Administrator for the commercial mortgage company, all while continuing her Executive Assistant duties.

This varied range of experience over the years has provided Dawn with the tools needed to excel at any administrative task.

Dawn strives to help businesses excel through her expertise and knowledge.  By teaming with IBA, owners are afforded opportunities to grow their businesses without worrying about the daily tasks involved in running a successful business operation.

Although the office is physically located in southern New Jersey, IBA offers the unique advantage of being able to serve businesses worldwide. 

Dawn and Innovative Business Alternatives are excited to help your business prosper.

Call or email IBA today for a free, no obligation consultation.




Certifications and Affiliations

VACOC Virtual Assistants Ethics Pledge